Effective Date: January 2025
Information We Collect
We collect information you provide when you:
- Fill out contact forms on our website
- Subscribe to our newsletter
- Use our services
This may include: name, email address, phone number, and business name.
Facebook Pixel and Advertising
What is the Facebook Pixel?
We use the Facebook Pixel, a tracking code provided by Meta Platforms, Inc. (Facebook), to:
- Measure the effectiveness of our advertising campaigns
- Understand how visitors interact with our website
- Build audiences for targeted advertising
- Optimize ad delivery to people most likely to be interested in our services
What Data is Collected?
The Facebook Pixel automatically collects:
- Technical information: IP address, browser type, device type, operating system
- Browsing behavior: Pages visited, time spent on pages, buttons clicked
- Form interactions: Whether you submitted our contact form (but not the content)
- Referral information: How you arrived at our website
The Pixel uses cookies and similar technologies to collect this information.
How is Data Shared?
Data collected by the Facebook Pixel is transmitted to and stored by Meta Platforms, Inc. This data may be:
- Combined with your Facebook profile (if you're logged into Facebook)
- Used to show you relevant ads on Facebook and Instagram
- Aggregated with data from other websites for advertising purposes
- Processed according to Meta's Data Policy: https://www.facebook.com/privacy/policy
Your Rights and Choices
You can control Facebook Pixel tracking by:
Opt-Out of Personalized Ads:
Browser Settings:
- Enable "Do Not Track" in your browser settings
- Use browser extensions like Privacy Badger or uBlock Origin
- Clear cookies regularly
Cookie Management:
- Most browsers allow you to refuse cookies or delete existing cookies
- Note: Disabling cookies may affect website functionality
Data Retention
Meta retains Pixel data according to their data retention policies. We do not control how long Meta stores this data. For more information, see Meta's Data Policy.
International Data Transfers
If you are located outside the United States, please be aware that data collected by the Facebook Pixel may be transferred to and processed in the United States, where Meta's servers are located.
Children's Privacy
We do not knowingly collect data from children under 13 through the Facebook Pixel. Our services are intended for business owners and adults only.
Cookies and Tracking Technologies
What Cookies Do We Use?
Essential Cookies:
- Session management
- Security features
- Basic website functionality
Analytics Cookies:
- Website usage statistics
- Performance monitoring
Advertising Cookies:
- Facebook Pixel (Meta Platforms, Inc.)
- Conversion tracking
- Retargeting campaigns
Third-Party Cookies
The Facebook Pixel sets third-party cookies from Meta Platforms, Inc. These cookies:
- Track your browsing behavior across websites
- Enable personalized advertising
- Measure ad campaign effectiveness
You can manage third-party cookies through your browser settings or opt-out tools listed above.
Cookie Consent
By using our website, you consent to the use of cookies as described in this Privacy Policy. You can withdraw consent at any time by:
- Clearing your browser cookies
- Adjusting your browser settings to block cookies
- Using opt-out tools provided by advertising networks
How We Use Your Information
We use the information we collect to:
- Provide and improve our services
- Communicate with you about our services
- Send you updates and marketing communications (with your consent)
- Analyze usage patterns and optimize our website
Data Sharing
We do not sell or rent your personal information. We may share your data with:
- Service providers who help us operate our business
- Legal authorities when required by law
Your Rights
You have the right to:
- Access your personal data
- Request correction of inaccurate data
- Request deletion of your data
- Opt-out of marketing communications